Fitness is bigger than the gym.

Going regularly to the gym is hard. So, just turn the world into your gym with the Fitbit Alta, and Flex.

 
 

The Extra Mile

 

True Heros

 

Forget the gym, Fitbit Alta and Flex makes the world your gym.

 

Executive Creative Director: Matt Ashworth
Creative Directors: Beau Hanson, Ben Sampson
Art Directors: Rachel Marshall, Jiangzi Tan
Copywriter: Britton Rice, Matt Detiveaux
Director: AG Rojas


 
 

Fitbit, Snap Inc., help you find and try the right Fitbit — right from your pocket withVirtualFit.

There's no easy way for people to try on different Fitbits to determine which one is right for them.

Even though we’ve all seen virtual try-ons for glasses, watches, and even rings. Fitbit takes it a step further by partnering with Snap to turn your smartphone to virtual try-on store; helping you decide which Fitbit fits you.

 
 
 

Chief Creative Officer: Hunter Hindman
Creative Directors: Beau Hanson, Ben Sampson
Art Director: Brian Vandeputte
Copywriter: Britton Rice