Change your holiday future.

Old computers ruin holidays because they can’t power the latest tech gadgets you’ll be gifting this holiday. That’s a holiday future you don’t want. So, in this integrated campaign, we said it’s time to get a new computer with the 8th Gen Intel Core to power all that latest tech.

 
 

The Ghost of Holiday Future

 

Holiday Prediction: Drones

Pre-rolls of Jim Parsons as our ghost predicting your holiday future.

LeBron & Gaming

Social videos of LeBron's holiday without his latest tech.

 
 

Executive Creative Director: Marianne Besch
Creative Directors: Lorrin O'Neill, Drew Jaz
Sr. Art Director: Jiangzi Tan
Sr. Copywriter: Britton Rice
Director: Jill