Siri speaks.
iPad was the tablet king, but it was for consumption rather than productivity. So, in a broadcast campaign, let’s have Siri tell you what you CANNOT do on the iPad, while we demonstrate all the things you CAN do with Windows 8.
And like that, a multi-year campaign got started.
Less Talking, More Doing with Asus
Less Talking, More Doing with Dell
Less Taking, More Doing with Acer
Executive Creative Director: Sue Anderson
Creative Director: Hoj Jomehri
Associate Creative Directors: Andy Pearson, Wendy Leicht
Art Director: Jiangzi Tan
Copywriter: Britton Rice
Director: Matt Piedmont