Real-life inspiring Wells Fargo’s “Real Life Ready”

Wells Fargo is not known for credit cards, let alone a card that’s ready for what real-life throws at you. In this integrated campaign, what better way to talk about “real life ready” than to be inspired by Regina Kings’s real-life experiences? (*with a twist, of course)

 
 

Lucked Out

 

Movie posters we created as a digital ads on streaming platforms.

 
 
 
 

Chief Creative Officer: Dan Lucey
Executive Creative Director: Pete Gosselin
Creative Directors: Alexis Garber, Alec Kleinfeld
Associate Creative Directors: Josh Weiss, Britton Rice
Director: JJ Adler, Ruckus